Crumbs bakeshop Assignment Example | Topics and Well Written Essays - 500 words

Crumbs bakeshop - Assignment ExampleDue to this philosophy Crumbs Bake Shop is successfully increasing its customers and is becoming a respected and recognized pit of US.Marketing Strategy of Crumbs Bake Shop consist on internet, radio, television and newspaper advertisement along with in-store efforts. Crumbs invests sufficient amount of money for its promotion, disfigurement differentiation, and brand recognition. Crumbs believes that it is the leader in the market of gourmet cupcakes and makes every possible steps to market itself as perfect store of choice for sexually attractive and attractive cupcakes (Randazzo, 2014). tillage USA is a multicultural state but all its cultures love baked products and this is one of the reasons of Crumbs Bake Shops success. People of US likes delicious backed products of Crumbs Bake Shop and by fulfilling customers demands the company is successfully growing.SOCIETY The western association is food loving society especially backed food. The so ciety demands cupcakes and other bakery items and Crumbs Bake Shop knows how to meet customers changing demands (Moyer, andSullivan, 2014). High consumption of bakery food by USs society creates more than opportunities for Crumbs Bake Shop.One of the greatest strengths of Crumbs Bake Shop is its wide variety of cupcakes. It offers more than 50 different types of cupcakes to its customers (Peterson, 2014). The irresistible and delicious items in its menu joy customers and are one of the main reasons for customer retention. Another strength of Crumbs is its online availability anyone can buy cupcakes from Crumbs Bake shop online.The major weakness of the company is its peculiar(a) cash reserves. A growing food chain requires extensive amount of money to meet the expenses but unavailability of cash creates problems for the company. Increasing of too umteen retail shops within short time period and poor management policies are also a weakness