Case Study - Nike Spreading Out to Stay Together

Case Study: Amazon: Nike: Spreading Out to Stay Together Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 Billion making it the most valuable brand among sports businesses. Nike and Precision Castparts are the only Fortune†¦show more content†¦The design should be utmost unique and further differentiated, not conforming to culture. Design is could be one competitive advantage so it is important that the manufacturing of the products are conformed to the origin al ideas of the maker, uninfluenced by any other factors involved in its manufacturing process. Example of this idea is the use of differentiation strategy of companies to gain competitive advantage. 4. Further Research—Gather information on Nike’s recent moves and accomplishments, and those of its rival Adidas. Are both firms following the same strategies and using the same structures to support them? Or, is one doing something quite different from the other? Based on what you learn, what do you predict for the future? Will Nike stay on top, or is Adidas the next industry leader? The advertising strategy differs from company to company. Generally, Nike believes in spending 5-7% of its revenues in advertising and endorsement. Nike has planned to spend $4.2 Billion until 2014 for endorsements alone. With the huge size of Nike, it is tough for other companies to allocate a big amount for their marketing expenses. Moreover, Nike has always an edge when it comes to advertising and marketing. The table below shows the advertising strategy for the major players in the industry. Company | Strategy | Nike | * Endorsing Athletes * Sponsoring Sports events * City based advertisements * Banners amp; Billboards * Themes onShow MoreRelatedCase Study9153 Words   |  37 PagesSCIENCES SCHOOL OF TECHNOLOGY, MANAGEMENT, AND LOGISTIC INTRODUCTION OF MANAGEMENT (BPMN1013) RESEARCH OF CASE STUDY PREPARED BY: GROUP 11 TABLE OF CONTENT 1.0. Acknowledgement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 2.0. Case study 2.1- Case 1- McDonald’s : Grilling Up an Empire†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 2.2- Case 9- Sony Corporation : An Evolution of Technology†¦14 2.3- Case 10- Nike :Spreading Out to Stay Together†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.23 3.0. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.42 ACKNOWLEDGEMENT Special thanks to our lecturer, Mr.Read MoreRed Bull Case : Digital Marketing3423 Words   |  14 PagesOnline marketing : The Red Bull case Content Introduction A closer look at Red Bull’s strategy Red Bull’s customer base Red Bull’s strategy Red Bull marketing strategy Red Bull’s online marketing Leveraging the use of Internet and social media When Red Bull tends to cross the line How get Red Bull become even better? Appendices Bibliography Introduction : short review of Red Bull’s history 1 While travelling in Asia, the autrian business man andRead MoreThe Effects Of Technology On Eating Disorders2029 Words   |  9 Pagesmillion being women and 10 million being men, at some phase in their life. Hospitalizations for eating disorders have also risen a significant amount. There were 29,533 hospital stays in 2008-2009 for patients diagnosed with any of the various types of eating disorders. The Agency for Healthcare Research Quality conducted a study showing a 24 percent increase in a time frame of 10 years.The three most known disorders are anorexia nervosa, bulimia nervosa, and binge eating disorder. Eating disorders —Read More10 Effective Steps To Create A Great Business Brand For1818 Words   |  8 Pagesincreasingly competitive market, most businesses, from coffee shops to international automobile manufacturers , are constantly engaged in a battle to win new customers and keep old customers. To prevail against the opposition, companies aim to stand out by d eveloping quality products or services, offering irresistible value proposition and building a unique business identity. At the core of the companies that thrive, there is always a successful brand. Successful companies are companies that haveRead MoreCelebrity Endorsement8369 Words   |  34 Pagessomething or someone to look up to. A sense of security, admiration, comfort, familiarity, and above all, someone they aspire to be at some hidden level in their lives. And clever marketers leverage this very celebrity appeal and are successfully carrying out their jobs by giving the bottom lines of all the brands what they want - profit, market share and even recall. But how much star power is too much? Does Amitabh really use Tide, asked a 6 year old to her mother. Her mother laughs and says, No wayRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pages1-800-CALL WILEY (225-5945). Library of Congress Cataloging in Publication Data Hartley, Robert F., 1927Marketing mistakes and successes/Robert F. Hartley. —11th ed. p. cm. Includes index. ISBN 978-0-470-16981-0 (pbk.) 1. Marketing—United States—Case studies. I. Title. HF5415.1.H37 2009 658.800973—dc22 2008040282 ISBN-13 978-0-470-16981-0 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 PREFACE Welcome to the 30th anniversary of Marketing MistakesRead MoreInternational Management67196 Words   |  269 PagesHodgetts, Fred Luthans, Jonathan Doh. 6th ed. 2006. Includes bibliographical references and index. ISBN-13: 978-0-07-811257-7 ISBN-10: 0-07-811257-5 1. International business enterprises—Management. 2. International business enterprises—Management—Case studies. I. Doh, Jonathan P. II. Hodgetts, Richard M. International management. III. Title. HD62.4.H63 2012 658 .049—dc22 2011002070 www.mhhe.com Dedicated in Memory of Richard M. Hodgetts A Pioneer in International Management Education iii Read MoreReality Is Broken Summary14202 Words   |  57 Pagesthe author want create The author hopes gaming is something that everybody does and everyone knows that it is a real solution and source to happiness. And gaming could be a real platform for changing and getting things done. The whole world come together to play them. Finally, game should tackle the real dilemma and improve real lives. How to create such a future? Optimizing human experience and organizing collaborative communities and apply it to real life. Thus game would thrill us in every morningRead MoreReed Supermarket Case32354 Words   |  130 PagesCompanion Website at www.pearsoned.co.uk/hollensen to find valuable student learning material including: Full versions of the video case studies Multiple choice questions to test your learning Annotated links to relevant sites on the web An online glossary to explain key terms Flashcards to test your knowledge of key terms and definitions Classic extra case studies that help take your learning further We work with leading authors to develop the strongest educational materials in marketing, bringingRead MoreGp Essay Mainpoints24643 Words   |  99 Pageslength and the possible risks in the military attack on Iraq Media literacy †¢ Tools of censorship tend to work as a blunt instrument. Filtering software isn’t particularly selective. By filtering the words ‘hate’, software will certainly screen out most hate Web sites but may also block access to valuable and legitimate resources such as sites dedicated to anti-racism, Jewish culture, war museums etc. †¢ Forbidden fruit effect †¢ A critical analysis on the media will inspire youths to question

Why did Jimmy Carter win the presidential contest in 1976...

Why did Jimmy Carter win the presidential contest in 1976 and yet lose to Ronald Reagan only four years later? Carter took the presidency with several issues that needed resolving, such as rising inflation and unemployment, a country disillusioned with the political system and turbulent foreign relations. To determine the reasons why he was successful in 1976 but not in 1980, it is necessary to look at what his successes and failures were, as well as the different situations in 1976 and 1980. While he seemed the perfect antidote to the corrupt ‘Washington scene’ in 1976, he turned out to be perceived as weak and ineffectual in his economic and foreign policies. He also had much stronger competition from Reagan in 1980 than he had from†¦show more content†¦These were conservative people who were disgusted with more liberal policies in favour of abortion, sexual freedom, welfare and equal rights for women, black people and homosexuals. They were desperate for a return to traditional family values, which Reagan promised to bring back. With an estimated 5 million evangelical Christians who had never voted before now voting for Reagan, he was gaining vast numbers of new votes while Carter was losing ones he should have been able to rely upon. Issues with foreign policies under Carter also played a large part in him losing the election in 1980. As well as concerns over him taking in 125,000 refugees from Cuba and equivocating over dealings with the Soviet Union, there was the Iran hostage crisis in 1980. The timing of this was terrible for Carter as it continued throughout the election, and his failed rescue attempt made him appear weak and incompetent. This of course played into Reagan’s hands, as he promised to bring strength and security to the USA, and to return it to it’s superpower status. One of the American population’s major concerns when Carter became president was rapidly rising inflation, as well as rising unemployment. Despite his promises when campaigning for presidency, his legislations did little to help the economic situation, that is if they even made it through Congress. This left many people wondering ‘can Carter cope?’ The rate of inflation had risen even higherShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesCharacteristics Model 263 Ethical Dilemma Spitting Mad 264 Case Incident 1 Multitasking: A Good Use of Your Time? 264 Case Incident 2 Bonuses Can Backfire 265 3 9 The Group Foundations of Group Behavior 271 Defining and Classifying Groups 272 Why Do People Form Groups? 272 Stages of Group Development 274 The Five-Stage Model 275 †¢ An Alternative Model for Temporary Groups with Deadlines 276 Group Properties: Roles, Norms, Status, Size, Cohesiveness, and Diversity 277 Group Property 1: Roles

Innovations in New Engineering School Free-Samples for Students

Question: Discuss about the domain of Engineering that is relevant in the Modern Society. Answer: Introduction: The wide gap that exists in the national skill is a well documented phenomenon by the primary source of media in the nation. It is also considered to be one of the top most priorities for the CEOs as well as the policy makers of the nation. It has been observed that the presents higher education system is producing only a single STEM graduate for every 3 job openings (Bowen 2014). It has also been observed that the numbers pertaining to the women in the same case are even lower, which accounts for a mere 18% of the degrees in computer science. However, it is to be noted that over 4 million jobs are being generated pertaining to STEM every year. It is also a matter of concern that the number of degrees that are being awarded as of late is lesser than the number of degrees that were being awarded during the 1980s. Background The innovation that is fuelling the digital revolution and also driving the need for a higher number of STEM graduates is one problem that any institutions is yet to tackle. It has to be noted that there is a general lack of capacity in educating the new generation of talents presents in the different engineering streams. Although there has been an exponential increase in demand for different talents in the fields of technology, yet there are only a few universities that can properly provide education as per the skyrocketing needs of the present day engineering talents as well as job market (Ero?lu and Bekta? 2016). A short understanding of the history would help in putting the present challenge in proper context. The topmost programs in engineering are normally found available only at elite level research universities. These universities have generally been established during a time period when there has been a need for investment in the field of building up the future workforce of the nation (Honey, Pearson and Schweingruber 2014). During the period when these universities were being setup, the various policymakers of the land were passing out laws and bills, which were establishing the universities primarily for providing a larger and better supply of young engineering talents as well as new innovations in the domain of industrial engineering as well as agriculture engineering. These laws helped in establishing the different universities that we have spread out over the nation with significant history behind them. The second period of time in history when there was a need for a higher level of research and innovation was during the period of industrial revolution and industrial boom. This w as the time period when a number of more universities based on engineering and research were set up keeping the needs of the industries in mind. It is to be noted that during this period of time there has been a number of entrepreneurs who have funded various programmes in research and engineering throughout the new universities that were being established during that period of time. Although the evolution of STEM studies is considered to be one of the greatest creation of wealth legally in the entire planet since the evolution of the PC, yet there is not a single university that focuses on STEM, although pertinent to mention here is the fact that STEM as a field of study was first introduced in the USA (Hora and Oleson 2017). It was first introduced in Olin College, which was founded in the year of 1997 and it has been observed to have a significant impact on the education level pertaining to modern day engineering (Stefano et.al 2016). The second is being in the Harrisburg Univers ity of Science of Technology that was established in the year of 2001. It is true that we do not have the luxury to be dependent on the government or on the generosity of the various barons in trying to close out the wide skill gap in technology that exists in the present level of engineering education. The various titans in the field of technology are known to contribute a hefty amount to the different endowments, which costs over billions of dollars, to various universities in the nation (Integrated STEM Education Conference (ISEC), 2012 IEEE 2Nd2012). However, it is apt in stating that the present system of engineering education is primarily trying to teach and educate engineers of the 21st century with a curriculum that was developed in the 20th century in the institutions that were themselves established in the 19th century. Idea Selection It is high time that we set up a new generation of universities and schools pertaining to engineering that helps in meeting the requirements of the present day engineering talent as well as the needs of the modern day industry. STEM is the abbreviation for Science, Technology, Engineering and Mathematics. This is considered to be one of the major aspects of the 21st century as it has its significant effect on each and every part of our lives in the modern world. Science is omnipresent all around the globe. The modern day technology is continuously evolving and expanding to touch each and every aspect of our modern day lives (Johnson 2012). Engineering is generally considered as the basic designing of the different structures that exists all around us. Although it can also be used for tackling the challenges pertaining to the various crisis pertaining to changes in the global weather as well as for bringing about changes in technology and our home to suit the environment better. As for mathematics, it is present in every aspect or activity that we perform in our day to day life. By providing a proper exposure to STEM for the students we shall be providing them with the different opportunities for exploring concepts that are related to STEM. This will help in development of a passion for the studies in the students and it can be hoped that they eventually fall in a job within the scope and abilities of STEM (Kelley and Knowles 2016). Any curriculum that is being based on STEM is said to contain situations from real life, which is indeed helpful for the learning activities of the students. Any program that has been based over the concept of STEM is an integration of different classes and seeks to provide for better opportunities to light a spark within the student to follow a career in STEM related studies and eventually in a job pertaining to STEM (Li 2014). The activities performed in STEM helps in providing a minds-on as well as hands-on lesson for the different students. STEM also helps in making science and maths fun for the students as well as makes it i nteresting, thus enabling the students to do more than just learn the subjects. In the modern day world, the technological and the various scientific innovations are increasingly becoming a necessity and are of importance as we face the various challenges and benefits pertaining to the idea of globalisation along with the concept of economy based on knowledge (Rooney et.al 2012). To be successful in the modern technological and information oriented society, there is a need for the students to develop on their abilities in the field of STEM to a level that is above the quota that was considered to be acceptable in the old society of past. Education pertaining to STEM has found to be often helpful in bridging the gender as well as ethnic gaps, which are often found to be existent in the field of science and maths. Initiatives are being actively taken for the establishment of increasing roles of the women and the minorities in the fields pertaining to STEM education. For the nation to be competitive in the world economic stage, careers as well as education in the field of STEM should be a high priority for the government. Every decision that is being made makes use of a concept pertaining to STEM for a better understanding of the different implications. Idea Generation Fortunately for the modern generation, in the wake of the digital revolution, many have realised the need for engineering subjects that has applications directly related with the present day technologies. Thus initiatives are being taken to setup engineering schools and institutions based on the futuristic needs and engineering technologies (Rogers-Chapman 2014). The prime example of a degree program in engineering that is based on the 21st century is a degree in Data Science. In this specific curriculum the students shall be going through an interdisciplinary skill set based on the concepts of machine learning, statistics as well as data engineering (Management Association 2014). The course is being designed as such to make an environment for the students that are not only immersive in nature but also based on the concepts of experimental learning. The course shall be incorporating various internships along with on-site practices with the various members of the faculty and also allow the students to take part in capstone projects, which are being sponsored by the different industries. The engineering degree in data science is a relatively new subject and domain of expertise. This is a direct result based on the needs of the modern technologically advanced world. This course is being considered to be an alternative to the native computer science engineering degree course. It is being predicted that this course in data science shall yield a higher number of placements for the students as compared to the students who are earning their conventional degrees in computer science engineering (Hoople 2014). There is a shortage of professionals who are qualified to handle data. This is a clear indication of the fact that there is a need for offering engineering programs that provides the students with training in advanced skill in the technical domain along with a proper knowledge of the methods to reach the needs of the industries in practice. By amalgamation of the best methods of practice with the closeness with the industry that is present in the immersive nature of the coding programs along with the deep knowledge of the technical resident in the engineering programs, the students are being benefitted by the new future subject of engineering. It is also pertinent to mention here that there is a huge gap in the technical knowledge domain when it comes to diversity (Reed and Berque 2010). This course also aims to reduce the gap. The basic amenity is to provide basic knowledge to the students to be able to code and solve problems pertaining to real life in a compelling and fun way. Conclusion The innovation that is fuelling the digital revolution and also driving the need for a higher number of STEM graduates is one problem that any institutions is yet to tackle. It has to be noted that there is a general lack of capacity in educating the new generation of talents presents in the different engineering streams. Fortunately for the modern generation, in the wake of the digital revolution, many have realised the need for engineering subjects that has applications directly related with the present day technologies. The engineering degree in data science is a relatively new subject and domain of expertise. This is a direct result based on the needs of the modern technologically advanced world. This course is being considered to be an alternative to the native computer science engineering degree course. It is being predicted that this course in data science shall yield a higher number of placements for the students as compared to the students who are earning their conventional degrees in computer science engineering. STEM education is considered to be valuable as well as critical for any nation that wants to be a major player in the world economy (Christian 2015). There is a dire need to introduce this education in the nation and will help the nation to improve its scores in the field of science and maths and help the nation to maintain its position in the world. It is important to show the students that through the activities of STEM education system, the knowledge that they acquire is not only for the betterment of their own future but also for bettering the future of the entire world. Finally, the burden of teaching the students in the art of STEM is not only dependent on the college or the universities (Yusof 2012). It is something that the parents need to start at an early age. Proper motivation from the family for the students to take up STEM studies will help in the progress and growth of the student in this domain in the future. References Bowen, W. Richard. 2014.Engineering Ethics. 1st ed. Cham: Springer. Brusoni, Stefano, and Antonino Vaccaro. 2016. "Ethics, Technology And Organizational Innovation".Journal Of Business Ethics. doi:10.1007/s10551-016-3061-6. Ero?lu, Seyide, and Oktay Bekta?. 2016. "Ideas Of Science Teachers Took STEM Education About STEM Based Activities".Journal Of Qualitative Research In Education4 (3): 1-22. doi:10.14689/issn.2148-2624.1.4c3s3m. Honey, Margaret, Greg Pearson, and Heidi A Schweingruber. 2014.STEM Integration In K-12 Education. 1st ed. Washington, D.C.: The National Academies Press. Hoople, Gordon. 2014. "Engineering Ethics In Every Decision".Journal Of Responsible Innovation1 (2): 241-242. doi:10.1080/23299460.2014.922341. Hora, Matthew T., and Amanda K. Oleson. 2017. "Examining Study Habits In Undergraduate STEM Courses From A Situative Perspective".International Journal Of STEM Education4 (1). doi:10.1186/s40594-017-0055-6. Integrated STEM Education Conference (ISEC), 2012 IEEE 2Nd. 2012. 1st ed. [Piscataway, NJ]: IEEE. Johnson, Carla C. 2012. "Implementation Of STEM Education Policy: Challenges, Progress, And Lessons Learned".School Science And Mathematics112 (1): 45-55. doi:10.1111/j.1949-8594.2011.00110.x. Kelley, Todd R., and J. Geoff Knowles. 2016. "A Conceptual Framework For Integrated STEM Education".International Journal Of STEM Education3 (1). doi:10.1186/s40594-016-0046-z. Li, Yeping. 2014. "International Journal Of STEM Education - A Platform To Promote STEM Education And Research Worldwide".International Journal Of STEM Education1 (1): 1. doi:10.1186/2196-7822-1-1. Management Association, Information Resources. 2014.STEM Education. 1st ed. IGI Global. Reed, Robert H, and Dave A Berque. 2010.The Impact Of Tablet Pcs And Pen-Based Technology On Education. 1st ed. West Lafayette, Ind.: Purdue University Press. Rogers-Chapman, M. Felicity. 2014. "Accessing STEM-Focused Education".Education And Urban Society46 (6): 716-737. doi:10.1177/0013124512469815. Rooney, David, Tom Mandeville, and Tim Kastelle. 2012. "Abstract Knowledge And Reified Financial Innovation: Building Wisdom And Ethics Into Financial Innovation Networks".Journal Of Business Ethics118 (3): 447-459. doi:10.1007/s10551-012-1595-9. Voegtlin, Christian, and Andreas Georg Scherer. 2015. "Responsible Innovation And The Innovation Of Responsibility: Governing Sustainable Development In A Globalized World".Journal Of Business Ethics. doi:10.1007/s10551-015-2769-z. Yusof, Khairiyah Mohd. 2012.Outcome-Based Science, Technology, Engineering, And Mathematics Education. 1st ed. Hershey, PA: Information Science Reference.

Rebecca Nurse Essay Example

Rebecca Nurse Paper In 1692 in Salem, Massachusetts, ten teen-age girls claimed that Reverend Samuel Parris slave, Tituba and two elderly women from the town a Salem had bewitched them. In four months hundreds of people were imprisoned, 19 of whom were hanged and one was pressed to death with rock, all due to witchcraft. Two hundred and sixty years later the people of the United States became frightened that communism would strike America as it had in countries such as China and the USSR. People who were suspected of communism were brought before inquiries that were televised and were asked to sign confessions, lead by McCarthy. Senator Joseph McCarthy was anti-communist supporter who lead investigations to seek out people who had left wing sympathies. He worked on the principle of guilty until proved innocent, the opposite of methods usually worked with in a fair court system. One of the ways to get out of it was to name others. Most of the people brought before inquiries were not communists, although they may have been slightly left wing. Although they were not executed, they were prevented from ever working again. Miller wrote the play in the 1950s in America whilst this was going on. The main people who were attacked by these activities were people who worked in mass media, such as Miller himself. Miller saw a similarity between the Salem Witch trials of 1692 and the un-American activities in America in his life and wrote a play set in the Witch Trials in 1692. We will write a custom essay sample on Rebecca Nurse specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Rebecca Nurse specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Rebecca Nurse specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The main characters in the play are: Parris, a forty year old widower who was Reverend of the village; Abigail, Paris niece aged 17; Proctor, a farmer in his mid-thirties married to Elizabeth with two children; Giles Corey, eighty year old man often blamed for problems in the village; Hale, nearing forty Reverend of Beverly, a nearby town and Danforth, Deputy Governor of the village. The play begins by Parris catching a group of girls dancing in the woods and they are said to be trying to make contact with the devil. Parris accuses them of practising witchcraft. Whilst this is happening Betty and Ruth are struck down with a strange illness and witchcraft is immediately accused. John Proctor and Abigail have a conversation about their past affair and Abigail tells him that she is waiting for him every night but Proctor tells her that he is over her. Reverend Hale a specialist in witch hunting arrives and examines Betty. He questions Abigail and Tituba, Tituba admits to witchcraft to avoid hanging, they begin to name others and accuse them of consorting with the devil. Danforth arrives in town to supervise the court proceedings against the accused witches. Elizabeth encourages John to go and testify against the girls, then Mary arrives and tells Elizabeth that Abigail cried witch against her. Hale arrives and questions the Proctors about Christianity, Proctor can recite all the commandments apart from the one forbidding adultery. Elizabeth is arrested as she is accused of stabbing Abigail in the stomach, through a poppet. Francis, Corey and Proctor go to court to proclaim their wives innocence and Corey charges Putnam with making his daughter incriminate townsmen with the intention of obtaining their land, he has a witness but will not name them and so is arrested. Mary is persuaded by Proctor to tell the truth and is brought to court, but Abigail denies this and leads the other girls to act as if being witched by Mary. Proctor tells the truth about his affair with Abigail and says that Elizabeth can substantiate his claim and that she is incapable of lying. Elizabeth is brought before the court and in an effort to save her husbands name she lies for the first time in her life. By this time Mary is overcome by the hysterical cries from the girls and so joins in with them and accuses Proctor of being a witch. Hale pleads with the prisoners to save themselves and requests that Danforth pardon the accused but Danforth says that I cannot pardon these when twelve are already hanged for the same crime. It is not just. Hale asks Elizabeth to ask Proctor to save himself she agrees to see him, but promises nothing. Whilst alone she forgives him for being unfaithful believing that its partly her own fault. She did not tell him what to do but tells him to judge himself, as she cannot. Proctor does not want to die and confesses, but will not name others. He tears up his confession and Hale shouts to Elizabeth Woman plead with him! But Elizabeth refuses saying He have his goodness now. God forbid I take it from him! Parris was aged forty in the play, a widower and Reverend of the village. He believes that he is superior to the majority of the villagers and particularly Proctor. He feels insecure, as he is worried of losing his job and his reputation for now my ministry is at stake. In the beginning Parris does not wish the situation to get out of control but let you say nothing of witchcraft yet. His admiration for Hale is evident as soon as he arrives as he carries his heavy books for him.