Media analysis the apprentice (Amber) Essay Example for Free

Media analysis the apprentice (Amber) stressThe purpose of the introduction to The prentice is to introduce the programme to its audience the main aim is to gain TV ratings so the first four minutes argon crucial in drawing in the audiences circumspection and making the show interesting and appealing to the target audience so they continue to abide by.There ar many visual codes in the opening of the programme. The contestants argon first introduced and the camera is watching them enter the city of London. All of the contestants atomic number 18 shown near or on some form of stockpile, this could symbolise how the best concourse ask been chosen from all over the country to come to one business orientated and particular city to compete for one life changing journey. Furthermore, the journey is metaphorically amplified by the contestants carrying suitcases and walking forwards, this lay downs a sense of them embarking on a life changing journey together with only one ou tcome. This is anchored by the dialogue the contestants delectation, for example I am a winner this shows to the audience that this is going to be an importunate battle to find the winner.The contestants are seen walking in a free radical together over a bridge, this could connote the bridge to advantagees and they are walking over to the other side trying to gain the success that they want, which again signifies a journey and the camera movement utilise here is tracking the whole group so the audience know that they will be following them on the journey.The programme is rear in London which is pragmatically suggesting this is the centre of business in the United Kingdom and thats why they have ga in that locationd here. In the clip the audience are shown how busy the city is by the amount of transport and citizenry, this could suggest that there is competition between the contestants and overly competition in the business world. The scene is set at dawn this connotes the id ea that business never rests in London and that the business world is fire up and ready. There are also visual codes displayed by the characters that anchor business firstly all of the contestants are dressed smart, in suits or skirt suits.They also all carry some form of briefcase which is stereotypically something that a business person has with them all the time. When the characters speak they pragmatically and stereotypically show that they are business minded people I am the best I am what Alan plunder is looking for are examples of what are verbalise and these are expressed in a very strong, arrogant and argumentative way.In the opening there is a point where the audience are shown Alan Sugar on top of a large construction in the central of London looking out to the city which suggests his index finger, this is anchored by the camera shot utilize here which is a low angle, this connotes the idea that he is a powerful man and the centre of attention, the use of the camera movement crab also anchors his power as it arcs around Alan Sugar so we are given a 360 degree view of him and the city.Sound is used to anchor Alan Sugars power throughout the soundtrack and underscoring practice of medicine builds up into a dramatic tension when he is talking to the contestants and when the camera is pore on him. Furthermore, the iconic dialogue youre fired is repeated more than once in the scene, something which is crucial to his persona and something the audience recognise. This is reinforced with the crop shop of Alan Sugars hand pointing towards the fired contestant, in addition to this the crop shot also creates asense of mystery as the audience are left unaware of the contestant that has been fired and who he is pointing at, so they are left wanting to watch the show with the suspense that all but one contestant will be fired and they kitty try judge who he will fire within the programme.The contestants are portrayed as wakeful when they are around Alan Sugar there are lots of reaction shots used to show their expressions and reactions to the tasks and what Alan Sugar says to them, this shows his power over them and signifies the meaning of the programme and his role and the contestants role. The underscoring medical specialty also adjusts to the mood and atmosphere and is anchorage for what the contestants are portraying themselves as, at the beginning when the contestants are trying to display power then the music is louder and faster but when they are portrayed as more vulnerable facing Alan Sugar the music is quieter and slower and towards the end of the opening fades out into the beginning of the programme.I think that the opening scene of The Apprentice is very successful in fulfilling its purpose. I feel that it engages the audience by the visual codes and they all create a strong anchorage for what the programme is about. There are many different camera shots, angles and movements used which again draws in the audiences attention and makes them want to carry on watching the programme. Finally, the change integrity of the soundtrack and underscoring music with the dialogue allow the opening to intensify reality and give an insight into the programme and also the contestants and Alan Sugar.